Ever since the recent Palisades fires, I get asked one specific question more than any other: "What’s the typical price per square foot nowadays?" It’s a completely fair question. Whether you are trying to rebuild after a devastating loss or finally launching a long-awaited dream project, you need a baseline to start planning. But asking a custom builder for a flat square-foot price is a bit like walking onto a car lot and asking, "How much for a pound of automobile?" A Honda Civic and a Ferrari weigh roughly the same, but the invoice is going to look a little different.

In our neighborhood…

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