Our Logo: Why Idealists Build the Best Homes

You can’t drive a mile in Los Angeles without seeing a new developer house going up. They’re gilded with fancy finishes, boasting their status as a luxury product. However, more often than not, all the exquisite ingredients fall flat; the final result is joyless, disconnected, and out of context with its surroundings. The builders followed trends, they followed the market fluctuations, but since their motivation was not pure they will likely follow them out as well.

Read More
Alisal: The Man Behind the Name

My favorite author Ray Bradbury once wrote: “Everyone must leave something behind, something your hand touched some way. It doesn't matter what you do, so long as you change it from the way it was before into something that's like you after you take your hands away.” When he moved from Argentina to California in 1978, Alisal Builder’s founder, my father Martin Leon, dreamed that he would one day make such a change on his new home.

Read More
Nick Leon